How to do Marketing in Australia in 8 Steps
Written by Christopher Melotti Business Marketing in Australia. Feeling stuck? Bit frustrated? Overwhelmed? You’re not alone! Marketing confusion is very […]
Breaking Through the Noise: 6 Secrets of Brands With High Visibility in Today’s Busy World
Written by Christopher Melotti In my 20+ years of helping Australian businesses build their brands, I’ve never seen the marketplace
Christopher Melotti’s Ultimate Guide to Personal Branding
Written by Christopher Melotti Look, we need to talk about personal branding. We’ve all heard of it, but what is
Combining Marketing Consulting with Sales Psychology and Neuroscience
Written by Christopher Melotti What’s better than a Marketing Consultant with just experience and marketing qualifications?  One who is
14 Australian Marketing Trends 2025: Not what you would expect!
Written by Christopher Melotti The Australian commercial environment in 2025. I have some thoughts, for sure.  I’m not going
AI Written Blogs vs Human Written Articles
Written by Christopher Melotti Generative AI platforms like Gemini and ChatGPT have hit the scene and we’re seeing a lot
1 Business Challenge Every Business Faces
Written by Christopher Melotti Have you guessed what it is, yet?! Â Even though you probably know or have felt
7 reasons why your business may need a Marketing Consultant
Written by Christopher Melotti Business Marketing. It can be the lifeblood of your company’s revenueOR It can also be the
How to Audit Your Marketing
A Comprehensive Guide by Christopher Melotti Let’s kick things off with a hard truth. Are you in? When a business
Christopher Melotti’s 3 Pillars of Customer-Centric Brand Growth
Written by Christopher Melotti What’s one telltale sign that a business is growing?  The first thing that perhaps came