Blog

Written by Christopher Melotti Generative AI platforms like Gemini and ChatGPT have hit the scene and we’re seeing a lot of content marketing being produced by them. Yep, nothing new – businesses are using them. It’s easy fast and cheap, so it’s no surprise. It can even be quite convincing at first glance. However, the…

Written by Christopher Melotti Have you guessed what it is, yet?! Even though you probably know or have felt this challenge on a subconscious level, almost all businesses overlook this challenge and fail to take the time to address it. It’s a common business challenge that is really costing you. “So, what is it, Chris?”…

Written by Christopher Melotti Business Marketing. It can be the lifeblood of your company’s revenueOR It can also be the wound that bleeds your organisation dry. Crude, sure. But accurate! That’s why marketing can be a double-edged sword. You want to invest in the right marketing initiatives to get the results! Obviously, the ideal goal…

A Comprehensive Guide by Christopher Melotti Let’s kick things off with a hard truth. Are you in? When a business works on their marketing, it’s easy for them to fall into the trap of following the status quo and having a same-same approach. You’re not alone. When this happens, it becomes challenging to identify which…

Written by Christopher Melotti What’s one telltale sign that a business is growing? The first thing that perhaps came to your mind was revenue growth – which is a GREAT answer – but not quite what I’m looking for. Because, as per the title, it’s about the customers. After all, they are the ones who…

Written by Christopher Melotti How do you use Marketing to grow your business and achieve your goals? Great question! With Marketing Strategy, Tactics, Marketing Content and Campaigns. But to do that, you need to understand the principles behind the most common Marketing strategies. The reality is: there’s no definitive course of action as the “right…

Written by Christopher Melotti In today’s fast-paced and complex business environment, it’s highly advantageous for everyone within the corporate world to have a strong understanding of all of the active functions and departments in an organisation. Why? Because it helps you see the bigger picture when undertaking strategic decisions which can ultimately affect the success…

Written by Christopher Melotti Marketing Strategy. It’s an essential business 101. Business growth NEEDS marketing. It’s simple: to advance your business, you need more customers to be aware of you and make a decision to choose you above the competitors. All of these require marketing; or more specifically, marketing strategy. “But Chris… isn’t this just…

Written by Christopher Melotti If you’re running a medium-sized Australian business and you’ve made it to this point (that is, of turning a powerful idea into a thriving business) – first off, congratulations! Secondly, I know you already know about branding. It’s highly likely that you’ve invested a lot into getting your business to the…