Why Content Matters More Than Ever in the Age of AI
By Christopher Melotti (Sydney Marketing Consultant) In Summary One of the biggest myths I’m hearing right now is that AI […]
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Your Brand Is Being Judged Before Anyone Visits Your Website
By Christopher Melotti (Sydney Marketing Consultant) In Summary AI has changed how people research businesses, products and services. Today,
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Hi, I’m Christopher Melotti, an Australian marketing consultant and brand specialist. I work with a wide range of clients across
Australian SMB businesses don’t just have a marketing problem. They have an internal one.
By Christopher Melotti (Sydney Marketing Consultant) QUICK SUMMARY Many small and medium businesses blame slow sales on competition, economic pressure
The biggest curse in marketing in Australia? Everyone thinks they know it.
By Christopher Melotti (Sydney Marketing Consultant) QUICK SUMMARY The biggest curse in marketing is that everyone thinks they understand it
Rehumanising Marketing in an AI-Driven World
By Christopher Melotti (Sydney Marketing Consultant) AI has already changed marketing. That conversation is long long over What we are
The Ins and Outs of 2026 Marketing
Written by Christopher Melotti What I’m telling business leaders right now 2026 is not the year marketing gets louder. It’s
Can AI Build a Real Brand Identity – or Just Make It Look Like You Have One?
Written by Christopher Melotti Everywhere you look, AI is promising the fast track. Need content? AI can write it. Need
Confused by Marketing? 3 Steps to Practical Marketing That Earns Real Results
Written by Christopher Melotti “I don’t even know what to do when it comes to marketing.” I get it. Marketing
How to do Marketing in Australia in 8 Steps
Written by Christopher Melotti Business Marketing in Australia. Feeling stuck? Bit frustrated? Overwhelmed? You’re not alone! Marketing confusion is very