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Brand Audit Services
Let’s check your brand in the wild and assess if it’s where you want it to be
What
is a Brand Audit?
Your brand is your business’ identity. So, it’s important to double (and triple) check that your brand is right for your customers and your business.
With a Brand Audit, my job is to come in and analyse your brand to assess how it’s performing in line with your vision and culture, as well as where it sits in the competitive industry that you’re in.
This is an observational assessment of how your brand is being conveyed. Think of my brand audit as a much-needed fresh perspective that will confirm whether or not your branding is where it’s supposed to be. Ready?
When
do you need a Brand Audit?
Well, anyone with a brand needs a brand audit!
More specifically, if you’re considering a rebranding project or have recently completed a rebrand and want to check how you’re doing so far, that’s the perfect time for a Brand Audit!
Or, if you just want to check that your brand is right where you want it to be or need a set of fresh eyes to scan your current branding, I can do an external observational evaluation. Then, you’ll have some great answers to those mounting questions.
I have years of Australian marketing experience and branding expertise that allows me to see brands from a unique standpoint. A Brand Audit is the best way for your brand to tap into that potential!
Who
needs a Brand Audit?
Again, anyone with a brand!
Why? Because a brand is all about perception. Do you know how the market perceives you?
All businesses, personalities and corporations need my Brand Audit services. That’s because it doesn’t matter how big or small you are – you want to make sure that your brand is noticed (and remembered) for how amazing it is.
If you’re looking for a professional marketer with years of industry expertise and brand experience to look over your branding and give it a good scan, you know who to reach out to!
How
does a Brand Audit work?
It can be as simple or as comprehensive as you need it to be.
I can do a basic external observation of your brand as it currently appears and provide you with a report on your brand’s perceived image and how it fares with other brands out there. And done!
We can also set up a brand audit debrief session after the initial assessment and discuss where your brand needs to be and how you can get there.
With a Brand Audit, I’ll help give you the insights your brand needs to become the best version of itself. Isn’t that what we all want for our businesses?
Benefits
of Brand Audit
- Save your business from the costs of branding errors
- Assess your branding efforts and change for the better
- Shake shake shake up your current branding and direction
- Gain a fresh (and expert) perspective on your branding
- Get practical support in a way you can actually use
- Learn from someone who does marketing and branding literally every day!
- Explore how you can further improve your perceived brand
- Get a soundboard for your ideas (who shares the best ideas too!)
Where
to apply Brand Audit?
You can use the ideas from my Brand Audit across all of your branding and marketing efforts including your website, product launches, social media and more. Wherever your brand is seen, that’s where I’ll help it shine.
It’s a once-off service that you can use when you need to get exactly what you need out of it. Oh, and if I don’t give you anything you can use (very unlikely!), then you get your money back!
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Need more answers?
Here are some FAQs and not-so-frequently seen answers about Brand Audit Services
How often do I need a brand audit?
Essentially, a brand audit is a great idea whenever you undergo a change in your branding, such as a rebrand, or you are curious about how your brand is performing. You may also feel like your brand is letting you down or not helping you to reach your full potential as a business.
If you’ve recently implemented changes as suggested from a previous brand audit, it can be helpful to have another brand audit 6-12 months down the line to get a clear understanding of how these changes have impacted your brand’s performance and determine whether any further action is needed to get the most out of your branding.
What can I expect from my brand audit?
As an expert Brand Auditing specialist, I help you to gain a fresh perspective on your branding and understand what’s working and what’s not to boost the performance of your brand over time.
This process can be as simple or as comprehensive as you like.
It’s totally up to you!
Initially, I’ll begin with an external brand audit, observing and assessing your branding from the outside. I’ll then set up a time with you to go over my observations and discuss your goals for your brand to help guide my recommendations to help you get there.
From there, it’s about you taking the steps you need to take to help your brand reach its potential and become the best it can be.
What immediate steps should I take after my brand audit is complete?
Well, that all depends on the results of your brand audit. Once I’ve had a chance to sit down with you and discuss my feedback on your brand, your next steps will become much clearer.
If there are several recommendations to implement as a result of my brand audit, then I will let you know what these are, as well as tell you which of these is most urgent or important to get done first.
Sometimes, it may be that there are no significant recommendations to be made. In this case, it’s business as usual for you. Keep doing what you’re doing, because it’s working!
At any rate, you can feel 100% confident that I will outline all the immediate steps that I believe you should take for your brand once my audit is complete.
What’s the difference between a brand audit and brand consulting?
In a nutshell, my expert brand consulting services involve taking a deep dive into your business to help you get your brand to where you want it to be.
Unlike a brand audit, brand consulting is typically undertaken with a specific goal or idea in mind – whereas a brand audit is more of a health check-up of your brand to see where it’s at.
In some cases, there is nothing that needs to be done following a brand audit. However, if there are recommendations to be made or work to be done to improve your brand after an audit, I am more than happy to come in as a brand consultant to help you achieve your goals and fuel your brand to reach its full potential.
What are the key indicators you look for in a brand audit?
As an Australian Brand Auditing Specialist, there are several areas that I look at when assessing your brand’s performance.
From your online presence and your interaction and engagement with your customers to how easy it is to understand (from an outside perspective) what your brand does and how you help your audience with their unique needs and pain points.
Essentially, it all comes down to how well you visually and verbally communicate your value to your audience through your brand.
That’s what I am looking for. I examine every element of your brand from this perspective to ensure I can help you get the most out of your branding and marketing to successfully achieve your goals.
What industries benefit the most from a brand audit?
If you’ve got a brand, you could benefit from a brand audit!
It’s as simple as that.
While your specific industry does play a role in how and why you communicate with your audience through your brand, the fundamentals of branding are always the same across every business sector.
To help fill you with complete confidence, as a Sydney Brand Auditing Consultant, I’ve worked with brands across many different industries and I have a wide range of experience working with all kinds of products and services.
This means that I’m easily able to understand and get into the mind of your target audience to help review your brand from their unique perspective.
Can you help with rebranding after a brand audit?
Yes, certainly! I’d love to!
Sometimes, a rebrand is exactly what your brand needs to achieve its full potential. As an expert marketer, my specialty does not simply stop at brand auditing.
I’ve worked with many, many businesses as an experienced Brand Consultant and the rebrand afterwards.
I help implement the recommendations from my brand audit and complete their rebrand to achieve real success.
Whether you’re simply looking to make a few minor tweaks to better hone in on your target audience, or you want to strip it all back and rebuild from the ground up to make sure you get it just right – I’m here for you!
