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My insights and deliberations
Articles, podcasts and videos jammed with marketing knowledge, creative consulting and business experience
All for your gain, in any format you prefer!
Have a good read of these articles
There’s nothing better than keeping up-to-date with the latest info on business insights, expertise musings and expanding your mind through words.
Lucky for you, I have some (well, A LOT) right here. Read up and enjoy.
AI Written Blogs vs Human Written Articles
Written by Christopher Melotti Generative AI platforms like Gemini and ChatGPT have hit the scene and we’re seeing a lot of content marketing being produced…
1 Business Challenge Every Business Faces
Written by Christopher Melotti Have you guessed what it is, yet?! Even though you probably know or have felt this challenge on a subconscious level,…
7 reasons why your business may need a Marketing Consultant
Written by Christopher Melotti Business Marketing. It can be the lifeblood of your company’s revenueOR It can also be the wound that bleeds your organisation…
How to Audit Your Marketing
A Comprehensive Guide by Christopher Melotti Let’s kick things off with a hard truth. Are you in? When a business works on their marketing, it’s…
Christopher Melotti’s 3 Pillars of Customer-Centric Brand Growth
Written by Christopher Melotti What’s one telltale sign that a business is growing? The first thing that perhaps came to your mind was revenue growth…
Christopher Melotti’s Practical Guide To Marketing Strategies
Written by Christopher Melotti How do you use Marketing to grow your business and achieve your goals? Great question! With Marketing Strategy, Tactics, Marketing Content…
Feast your ears on these podcast episodes
Great business, strategy and marketing insights in bite-sized eps while you’re on the go.
Walk and listen, gym to my voice or pump them in the car with the windows down – all while learning.
Podcast Episode: Navigating a Dynamic Business and Marketing World
This podcast episode is perfect for marketers and non-marketers alike, as Christopher Melotti from Melotti Media and Ashley Edwards from InSeek dive into the whole industry. In…
Empowering Non-Marketers to Navigate the Digital Marketing Landscape
Two seasoned marketing professionals, Christopher Melotti and Michael Colman from e-Centric Marketing, collaborate to tackle the frequently asked questions that clients pose to marketing agencies, helping…
Podcast Episode: Exploring the 6 Cs of Branding
Christopher Melotti and Roy Kowarski from Out There Branding joined forces to delve into the qualities of a robust brand. Midway through their conversation, they decided to…
The Power Of Brand Guidelines In Today’s Marketing World
Everyone recognises the importance of branding and marketing. However, these fields are constantly evolving. This can result in businesses becoming complacent with their brands. Complacency…
Exploring the Current State of Artificial Intelligence
Shawn Powrie from Hedgehog Digital Marketing and Christopher Melotti join forces to delve into the rapidly evolving world of AI. How is AI shaping the…
Marketing Team Pros and Cons: Should you hire In-house, Outsource or Hybrid?
FAQ: Is outsourcing your marketing department more efficient than hiring in-house, or should you consider using both? Let these marketing experts provide the answer. Tune…
Get the full experience with these vids
Watch, listen and learn! I’ve got lots to share with you and there are so many topics that you can embrace across the full video content library.
Watch, listen and absorb!
The Importance of Immersive Marketing and Customer Experience in achieving business success
Marketing today is no longer just about attracting leads – it’s now about providing a great experience along the entire buying journey so you can…
Marketing for Professional Business Services
Are you a professional services business? Most competitors unfortunately all look alike which leaves customers thinking you’re all the same. So, how can you stand…
The Future of Audience Targeting for Marketing
In the next couple of years, all major browsers, such as Google Chrome, Firefox and Safari, will be blocking third-party cookies which has the potential…
How to get the best results from Landing Pages
Does your business use landing pages? They are quite a common form of marketing today and are designed to convert interested leads into customers through…
The Truth About Marketing in 2023
Christopher Melotti, Roderich Hartono, Adam Figueira and Bernard Kassab have come together (impromptu!) to discuss developments in marketing today – including AI and the perception…
Marketing Content: Quality over Quantity
The world is going faster and faster and faster – and people are trying to keep up! But in doing so, there’s a problem. There’s…
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Why Bother With Marketing In Business?
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