By Christopher Melotti (Sydney Marketing Consultant) In Summary One of the biggest myths I’m hearing right now is that AI means businesses need less content. Less blogs. Less website
By Christopher Melotti (Sydney Marketing Consultant) In Summary AI has changed how people research businesses, products and services. Today, many buyers are forming opinions, creating shortlists and validating suppliers
Hi, I’m Christopher Melotti, an Australian marketing consultant and brand specialist. I work with a wide range of clients across different industries, subject matters and challenges, from large strategic projects
By Christopher Melotti (Sydney Marketing Consultant) QUICK SUMMARY Many small and medium businesses blame slow sales on competition, economic pressure or changing buyer behaviour, but those external factors are only
By Christopher Melotti (Sydney Marketing Consultant) QUICK SUMMARY The biggest curse in marketing is that everyone thinks they understand it – but very few understand what actually makes it work.
By Christopher Melotti (Sydney Marketing Consultant) AI has already changed marketing. That conversation is long long over What we are dealing with now isn’t AI adoption. It’s AI consequence: both
FAQ: Is outsourcing your marketing department more efficient than hiring in-house, or should you consider using both? Let these marketing experts provide the answer. Tune in to this podcast episode
Shawn Powrie from Hedgehog Digital Marketing and Christopher Melotti join forces to delve into the rapidly evolving world of AI. How is AI shaping the future? Can humans keep pace
Everyone recognises the importance of branding and marketing. However, these fields are constantly evolving. This can result in businesses becoming complacent with their brands. Complacency leads to inconsistency, which then
Christopher Melotti and Roy Kowarski from Out There Branding joined forces to delve into the qualities of a robust brand. Midway through their conversation, they decided to hit record, resulting in
This podcast episode is perfect for marketers and non-marketers alike, as Christopher Melotti from Melotti Media and Ashley Edwards from InSeek dive into the whole industry. In a world bursting with
Two seasoned marketing professionals, Christopher Melotti and Michael Colman from e-Centric Marketing, collaborate to tackle the frequently asked questions that clients pose to marketing agencies, helping them make informed decisions. Curious
The world is going faster and faster and faster – and people are trying to keep up! But in doing so, there’s a problem. There’s a lot of marketing noise
Christopher Melotti, Roderich Hartono, Adam Figueira and Bernard Kassab have come together (impromptu!) to discuss developments in marketing today – including AI and the perception of the industry. So, how
Does your business use landing pages? They are quite a common form of marketing today and are designed to convert interested leads into customers through the use of quick information
In the next couple of years, all major browsers, such as Google Chrome, Firefox and Safari, will be blocking third-party cookies which has the potential to disrupt a lot of
Are you a professional services business? Most competitors unfortunately all look alike which leaves customers thinking you’re all the same. So, how can you stand out and differentiate your brand
Marketing today is no longer just about attracting leads – it’s now about providing a great experience along the entire buying journey so you can engage, covert and nurture your
