Workshops and Masterclasses with Christopher Melotti
Want to learn about copywriting, marketing, business innovation and everything in between? I’ve got you!
Reskilling and upskilling are must-haves in today’s competitive world. But even just thinking about training courses is enough to make people go zzz.
BUT NOT with me!
I’m all about changing it up and making learning an engaging, interactive and (actually) exciting experience for everyone.
This is why I’ve been teaching and presenting for quite some time now.
As a Creative Consultant, a huge extrovert and a natural performer, I love to share my knowledge, experience and first-hand expertise in an accessible way.
Beyond copywriting and marketing, business team training is one of the best ways I work to empower organisations to become irresistible, in control and inspired to achieve.
Does this sound like something you want to do? (I mean – who doesn’t, right?!)
For an upskilling opportunity and worthwhile learning experiences, Marketing Mastery is made for you!
Masterclasses in Marketing, Business Communications, Strategy, Copywriting and more.
Here’s my menu of live classes specifically curated to help you.
Starting Up Right:
Marketing For Start-Ups
Start your entrepreneurial journey right with a masterful marketing start-up guide.
Having founded an award-winning start-up myself, I share my first-hand experience and winning strategies for marketing your start-up and winning your audiences’ hearts from the get-go in this class.
You have an amazing business – let’s talk about how you can share it with the world!
What you’ll learn in this course:
- Defining Your Target Market
- Creating a Unique Value Proposition
- Developing a Marketing Strategy
- Branding and Positioning
- Creating a Content Marketing Strategy
- Adaptation and Innovation in Marketing
This class also comes with a free Marketing Plan Template that you can implement to kickstart and boost your business’s marketing efforts.
The Perfect Pitch:
Presenting Your Business
First impressions often last – we all know that, right?
This class is all about presenting your business in the best light with the perfect elevator pitch that hits the mark.
From writing your sales pitch to delivering it with confidence, I’ve got you covered!
What you’ll learn in this course:
- Structuring Your Business Pitch
- Creating a Strong Opening
- Addressing Your Target Customers’ Pain Points
- Communicating Your Solutions
- Establishing Your Unique Selling Proposition (USP)
- Pitching Etiquette and Professionalism
- Practising and Receiving Feedback
This class also comes with a free Step By Step Guide in Perfecting Your Pitch that you can use to craft pitches that win hearts and convert leads.
Best Foot Forward:
Personal Branding For Business Leaders
Your customers want to do business with people they can relate to – is that how they are seeing you?
To promote your business and draw people in, positioning yourself as a leader and highlighting who you are to your audience will encourage them to engage with your personal brand.
In this class, you’ll learn how to build a winning personal brand – and more!
What you’ll learn in this course:
- Defining Your Purpose for Your Personal Brand
- Identifying Your Target Audience
- Developing a Personal Branding Strategy
- Crafting a Compelling Personal Brand Story
- Establishing Thought Leadership
- Authenticity and Consistency Amplification
This class also comes with a free Content Marketing Template that can guide you as you share ideas, valuable insights and thought leadership posts with your network.
Masterclass Refresher:
How to Build a Practical Marketing Plan
Discover the ultimate guide to crafting a robust Marketing Plan, encompassing the vital aspects of reconnecting with your business’ purpose, mission, goals, objectives, and strategies.
A Marketing Plan forms the foundation of all Marketing Practices and Strategies.
In our rapidly evolving world, businesses are compelled to create and continually enhance their Marketing Plans in order to achieve success. Geared towards both seasoned Marketers seeking a refresher and business owners eager to delve deeper, this How to Build a Practical Marketing Plan Workshop is meticulously tailored to walk you through the theory, provide real-world examples, and expertly guide you through each step of constructing or revitalising your very own Marketing Plan.
What you’ll learn in this course:
- Unlock the essential principles behind crafting a powerful marketing plan
- Utilise a structured framework to acquaint yourself with your business, establish overarching goals, and shape your company's vision and mission statement
- Master the 8 Ps of the marketing mix and cultivate your unique business marketing model
- Gain expertise in conducting a thorough competitor analysis to discern your market position
- Delve into the bedrock of setting budgets, monitoring campaign performance, and measuring effectiveness to drive optimal results
This class also comes with a free Marketing Plan Template to take away.
Reputable associations I’m a part of
Here are just a few.
I bounce off the walls to engage audiences and give my 110% (really extra!) whenever I teach – because I genuinely care about helping you learn and develop.
Can’t find the class you’re looking for?
If you want a bespoke class tailored for your team so you can learn and upskill together, I can come in and teach you with flair – and it won’t be like the typical courses that you just complete for the sake of it – I promise it’ll be fun!
You can also purchase a pre-recorded class so you can learn with me at your own pace, at your own time – and don’t worry, my recorded classes have the same level of energy and enthusiasm.
Who is Christopher Melotti and what’s behind all the hype?
Why hello there!
Yes – I’m that orange marketing guy.
I’m passionate about copywriting, marketing and business – and teaching people. So much so that I take the time to share what I know to empower businesses to become the brands that they aspire to be.
As an extroverted energiser who loves to perform, I use my endless enthusiasm and flair to share marketing techniques, copywriting strategies and innovative concepts.
But why learn from me? I have:
- almost 20 years of hands-on marketing experience
- 6+ years of entrepreneurship
- 100+ classes taught at the Australian Marketing Institute, General Assembly and Sydney Community College
- but most importantly, the passion to share everything I know in a fun and engaging way.
- inspire when you’re burned out and over it.
My purpose is to help YOU achieve your business and professional goals.
And I’ve done it for a number of businesses many times before.
Don’t just take my word for it – here’s what the people I’ve worked with have to say about me:
"Chris ran an incredible Copywriting 101 workshop with my team, and was super engaging and has so much amazing energy. My whole team gave excellent feedback and took away immediate workable solutions to issues that were holding them back from being better writers. THANK YOU Chris!"
"Chris is amazing! I was privileged to have sat in a few of the workshops he did for Aquent Australia and his passion, enthusiasm and general great advice really boosted my knowledge of how to write great copy for job ads as well as how to write engaging posts for social media. Chris doesn't waste a breath, every word of his advice is valuable and I'm not only a fan, but I highly recommend him to any team or organisation wanting to boost their engagement."Look no further than Christopher and Melotti Media."
"Fantastic workshop! One of the best I've done and I have done quite a few with AMI. You are a really engaging speaker and excited through an online session when it's not F2F. You were super encouraging and made people feel comfortable to engage. I think that's really cool!"
"I attended a few sessions run by Chris on marketing for Recruitment. He gave realistic examples of “what to do” and “what not to do” & easy to understand reasons why. His enthusiasm is catching and his presentation skills is engaging. I would highly recommend Chris for advice on Content Marketing and Copywriting."
And the organisations who have recognised my work:
In action!
How about a quick preview of what’s in it for you when you join my live classes?
Marketing Content: Quality over Quantity
Marketing Trends: Digital Marketing Tools
What makes a truly great website?
Marketing in a Downturn: What to expect when the market changes
Ready to learn? Luckily, the next step is simple...
Make that positive click forward
You’ve got everything to gain – plus, I would really like to talk to you. Choose the comm style you prefer so we can discuss.
Don’t put me off too long! You’ll wonder why you didn’t speak to me sooner (it’s what most clients say, anyway).
