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Marketing Strategy Development
Empower your brand with a foundational marketing strategy that makes you stand out
What
is Marketing Strategy Development?
Every successful business has all the fundamentals of its marketing mapped out. That’s what I do for you during a Marketing Strategy Development session.
In this service, we get together and collaborate to come up with a strong foundational strategy that will set your brand apart – for all the right reasons.
If you want customers to choose you over and over (who doesn’t, right?!), this is the perfect starting point.
When
do you need Marketing Strategy Development?
Ideally, you would kickstart your marketing journey by developing a clear-cut strategy. But if you have one in place and just want to see how you can refresh and reinvigorate it, I can help you out too!
You’ll need my Marketing Strategy Development service when you’re serious about making sure that your marketing will work for you and get you the business results that you want.
If you’re stuck with your marketing or have no idea where to start, I’m here to pick your brains and come up with a strong fundamental marketing strategy just for you.
Who
needs Marketing Strategy Development?
Every single business should have a solid marketing strategy in place.
Without a solid foundation for your marketing, brands can struggle with marketing execution. That’s because it doesn’t matter how big or small you are – we all want a clear strategy that will direct our marketing efforts.
If you’re basically anyone who needs powerful marketing fundamentals and need to chat about them live so you’ve got a practical marketing strategy to follow, I’ve got the ideas that you need.
How
does Marketing Strategy Development work?
Marketing Strategy Development is my marketing consulting service.
Basically, we set up a time to chat about the current competitive landscape, the industry, trends, market characteristics and typical customer types. From there, we’ll identify your business’ identity, mission, archetypes and purpose, together.
Marketing Strategy Development is just the beginning of a comprehensive marketing plan and execution. After the strategy session, I can let you take away all the ideas and carry on with the execution on your own. But you can also let me know if you need help with the next steps – I have the perfect team to complete those for you too!
Benefits
of Marketing Strategy Development
- Save time not having to start your marketing strategy on your own
- Make marketing actually work for you and your brand!
- Shake shake shake up your current direction
- Gain a fresh perspective on your marketing
- Get practical support in a way you can actually use
- Learn from someone who does marketing literally every day!
- See how others are doing marketing
- Be inspired by marketing strategy. Not burned out by it.
Where
to apply Marketing Strategy Development?
You apply your fundamental marketing strategy across everything your business does. It becomes the compass of your marketing across all of your channels and social media.
Once I’ve come up with a strong foundation marketing strategy for your business, you’re free (and I encourage you) to implement it across everything. I want you to be inspired so you take it away and execute marketing in ways that will make you stand out and draw customers in.
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Need more answers?
Here are some FAQs and not-so-frequently seen answers about Marketing Consulting
What are the key components of a marketing strategy development process?
Okay, that’s a great question!
The short answer: my marketing strategy development service covers all the fundamentals of your marketing i.e. the perfect starting point for a brand that stands out in your niche.
The long(ish) answer: the marketing strategy development process involves:
- defining your audience,
- identifying your USPs,
Why is marketing strategy development important?
If you want more consistent and impactful marketing, higher customer engagement, and ultimately, amazing business results, then that’s exactly what the marketing strategy development process helps you with!
A well-crafted strategy keeps you adaptable, allowing you to stay on top of changing market conditions and trends, ensuring your brand stays relevant and ahead of the competition – and isn’t this what we all want?!
Your tailored marketing strategy serves as a crystal-clear roadmap for your marketing efforts. With a rock-solid strategy in place, you can allocate resources efficiently, measure the success of your campaigns and make smart, informed decisions.
How does marketing strategy development differ from a marketing plan?
Marketing strategy development and a marketing plan are closely related but serve different purposes.
Think of it this way: marketing strategy is the big picture. So, it’s all about setting the foundation for your marketing efforts – basically, knowing who you are, where you’re going, and why you’re doing what you’re doing.
On the other hand, a marketing plan is all about execution. It takes the strategic insights from your marketing strategy and translates them into actionable steps. This includes specific campaigns, timelines, budgets and tactics like social media posts, email marketing, content creation and more.
In a nutshell, the marketing strategy is your roadmap, while the marketing plan is your journey to get there – and as your Sydney marketing strategy expert, I can help you with either (or both!).
What are some common marketing challenges you address through marketing strategy development?
As a seasoned Sydney marketing consultant, I thrive on tackling a variety of challenges that businesses commonly encounter.
From pinpointing the right audience to crafting compelling content that captivates across platforms, I specialise in coming up with strategies that help businesses keep pace with ever-evolving trends.
Whether it’s boosting brand visibility, optimising conversion rates and strategically publishing thought leadership content, I help brands achieve unique goals with a clear-cut strategy. Building strong customer connections through personalised approaches and navigating competitive landscapes to highlight your unique strengths are also part of my expertise.
As a marketing consultant for SMEs in Australia, I LOVE turning these challenges into opportunities for your business to shine and achieve outstanding results in the marketplace!
How long does it take to develop a marketing strategy?
Ah, the timing of developing a marketing strategy can vary depending on several factors, but let me break it down for you!
Typically, crafting a robust marketing strategy involves thorough research, strategic planning and collaboration.
For smaller projects, it might take a few weeks to outline key elements like market analysis, target audience definition, and setting objectives. However, more comprehensive strategies, especially for larger organisations or complex markets, could span several months since the goal is to ensure every aspect is meticulously designed to align with your business goals and market conditions.
Rest assured, I’ll work efficiently to deliver a tailored strategy that sets your brand up for success, no matter the timeline!
How often should a marketing strategy be reviewed and updated?
Here’s the thing: maintaining a dynamic marketing strategy is key to staying ahead in today’s fast-paced market.
As such, I recommend reviewing and updating your strategy regularly to ensure it remains relevant and effective. Typically, every 6 to 12 months is a good interval to assess your strategy’s performance against your business goals and market trends.
However, it’s crucial to conduct more frequent reviews if there are significant changes in your industry, target audience behaviour or competitive landscape. By staying agile and responsive to new insights, you can continuously optimise your strategy for maximum impact and sustained growth.
Through my virtual CMO services in Australia, I help ensure that your marketing efforts are finely tuned and primed for success!
How can I measure the effectiveness of your marketing strategy development for my brand?
Effective marketing strategy development is a journey, not a sprint.
What exactly do I mean by that? While immediate changes may not be apparent, implementing the ideas and strategies I recommend will yield results sooner than you might expect.
To gauge the impact of these strategies on your brand’s marketing efforts, we’ll focus on measuring key indicators such as audience engagement, lead generation, conversion rates and more.
These metrics provide clear insights into the effectiveness of our approach – and don’t worry, I’ll guide you through these metrics as we develop your marketing strategy to ensure all efforts are aligned with measurable outcomes.
