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Sales Scripting
Let’s workshop, articulate and refine your sales message to help you win more customers.
What
is Sales Scripting?
Sales Script development involves message consulting, workshops and sales training to articulate your elevator pitch and master your sales process so you feel more confident in closing.
Sales doesn’t have to be a never-ending grind! Well, if you have a clear sales script that works for you, anyway.
I get it. Sales can be super tedious if you know you’re winging it, feeling lost for words or (worse), if your ideal client just doesn’t understand what you’re getting at.
But with my customer-focused sales messaging process, we can remove the force from your sales process and boost your confidence in all sales scenarios, using a clear method to ensure your sales message is always spot on.
When
do you need Sales Scripting development?
Unclear sales messaging is costing you conversions, customers and time.
People don’t buy what they don’t understand or see as relevant. Your sales message should captivate clients, not leave them confused.
So, if:
- customers just don’t “get it”
- your marketing doesn’t support sales
- sales communications always feel like a slog
Then, when you need sales script development workshops is NOW! So you can benefit from better sales messaging going forward.
Who
needs Sales Scripting development?
Anyone who wants to make more sales!
You see, salespeople often struggle to articulate a clear relevant message because they’re too close. It’s hard to think like a customer who doesn’t understand everything you do.
So, all sales departments need to workshop sales scripts regularly to refine and clarify their sales spiels. Once you do, you don’t have to second-guess yourself and you can sell more, saving time (and frustration).
Let’s get those sales scripts working for you, with you!
How
does Sales Scripting work?
To develop your sales messaging, I start by talking to your sales team about your current situation, your products/services, challenges, customers and goals.
From there, we workshop live to articulate, clarify and refine your sales communications so ensure your message is on the money to speed up your sales process.
After this, I put together a sales messaging guidelines book to give your team a playbook of sales scripts across all different scenarios.
From here, you can win more conversations because you’ve improved the way you communicate with customers to get them to consider you as relevant.
Benefits
of developing Sales Scripts
- Sort out your sales scripts once and for all!
- Craft a clear and compelling pitch that wins more ideal clients
- Boost your sales confidence
- Increase your new, repeat and referral business.
- Have a go-to guide to give to your whole sales team
- Address your biggest sales challenges and growth opportunities
- Capture your key messages in your style, so you are comfortable using it
- Fast-track your sales script implementation for all selling scenarios
- Tailor your sales scripts and deliver them to your team
Where
Sales Scripting help?
Every time you sell! Online, in-person, during meetings, at conferences, on LinkedIn – everywhere you do a sales spiel.
Sales pitches can be the difference between success and failure. So, learn how to get it right and stop missing out on the clients you deserve.
My bespoke sales training sessions can be applied to anyone and in any situation to help workshop your sales message and smash the sales process.
I don’t know your situation as well as you do – hence why we workshop it together. My communications and marketing background combined with your sales knowledge make this a winning combo!
Hear from my client
Make that positive click forward
You’ve got everything to gain – plus, I would really like to talk to you.
Choose the comm style you prefer so we can discuss.
Don’t put me off too long! You’ll wonder why you didn’t speak to me sooner (it’s what most clients say, anyway).
Hey - you're still here.
Need more answers?
Here are some FAQs and not-so-frequently seen answers about Sales Scripting.
What does the Sales Scripting process involve?
As in every service I offer as a Business Communications Coach in Sydney, my approach to Sales Scripting is always tailored to your business’ needs. So, the Sales Scripting for every business will be as unique as the business is (that’s how you know that it will work just for you!)
However, to give you an overview of Sales Scripting, the process typically involves the following:
- a strategy session with your sales (and marketing) teams,
- a live workshop of your existing sales pitches and sales scripts and
- a detailed playbook of scripts for different scenarios.
Each step of this process also involves an energised and collaborative discussion about your business and sales – so your sales team can feel fully involved the process.
The final output? Clear sales scripts backed by my marketing expertise and your business knowledge. This will empower your sales process and give your team the confidence they need across all sales scenarios.
Sounds like something that your business needs? Let’s chat!
Can you customise sales scripts for different industries?
Yes – and I would love to!
As a Sydney Marketing Consultant, I have worked with businesses of all types and sizes across industries. I customise sales scripts for Australian SMBs (small to medium-sized businesses), large corporations and global companies.
Each industry is unique so I also take a bespoke and creative approach to formulating sales scripts that will resonate with your ideal customer persona. So, if you are in:
- real estate,
- healthcare,
- finance,
- (digital) marketing,
- trades or
- any other industry that needs sales (which, of course, is EVERY industry)
…then you can work with me to get a detailed sales messaging guidelines book that strategically captures your
✔ unique situation,
✔ products and/or services,
✔ target customers,
✔ sales goals and
✔ sales challenges.
Whichever industry you’re in, your sales team (and the entire business) deserves a sales script that will make your customers consider your offering as relevant, fast.
Can you help with refining existing sales scripts?
Absolutely! If you already have sales scripts, you probably want me onboard to assess what’s working and what’s not. So, we can get your sales team together and workshop your existing sales scripts live.
Don’t worry – I make it super fun!
As your trusted expert in innovation consulting and marketing consulting, I make sure to create a safe space for your team. Everyone can share ideas as well as firsthand experience in sales that will help us all assess the existing scripts, so we can improve them and get the sales your business deserves (yay!).
So, yep, bring out those scripts and let’s get them working for you!
How do you ensure that the sales scripts align with our brand voice?
If you’re asking this question – then you’re on the right track! That means you acknowledge that the sales scripts that work are bespoke and crafted specifically according to the needs of each brand.
It also means that you found the right person to work on your sales scripts!
As a leading Brand Consultant in Sydney, I live and breathe branding and brand messaging. So, it’s second nature for me to capture your brand voice and make sure that it is reflected in your sales scripts. After all, you want to make sure that your customers hear the same voice across all touchpoints.
During our live sales scripting workshops, I will ask about your brand, your approach and your comms style – then I’ll find a way to strategically (and creatively) turn them into sales scripts that can help you sell more.
Curious about how this works? You know what to do: I’m one click away, just reach out!
Can you help with objection handling in sales scripts?
Of course!
I believe that the ability to address common objections is non-negotiable (pun intended!) for sales teams, so I make sure that this is taken into account when crafting customised sales scripts.
During the live workshop, we will discuss all the common objections that you get and equip your sales team with the strategies that they need to overcome these during sales conversations.
Price points are too high?
Can’t see the value of the offering?
Eyeing other options in the market?
We can craft strategic scripts for your sales team to address these concerns and close deals. Reach out and we can start talking about these.
How do I know if the sales scripts are working?
The first – the more obvious one – is if your business gets more sales after implementing the updated sales scripts. More sales = win. Keep using that script and get the results that your business deserves.
The second is not as tangible, but just as important as the first one: empowering your sales team. If your sales scripts can give your salespeople the confidence that they need to pick up the phone, talk to a customer and discuss your offerings, then that’s already half the battle – more sales and increased revenue will naturally follow after that.
